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NOTE: THE COST OF MILK HAS GONE UP SINCE THESE PROJECTIONS WERE CALCULATED , AND OTHER COSTS MAY HAVE INCREASED AS WELL. THE BASIS OF THE CALCULATIONS , HOWEVER ,  REMAINS THE SAME. FOR AN ACCURATE PROJECTION FOR YOUR AREA OF THE COUNTRY JUST SUBSTITUTE CURRENT PRICES IN THE FORMULAS. YOU WILL HAVE TO INCREASE AVERAGE SALE PER DRINK AS WELL TO REACH YOUR DESIRED PROFIT MARGIN.
ESPRESSO PROFIT PROJECTIONS
The following espresso bean calculations are base on an average cost per pound of $6.50. Milk cost $2.25 per gallon. 90% of all drinks sold in the U.S. are milk-based drinks (i.e. , cappuccino , latte , mocha). In the North West "Coffee Mecca" the average drink size is 16oz. for both hot and blended drinks. Add an additional 8-10 cents to food cost for paper/plastic cups and lids.
  • 2 oz. Espresso Double Shot--Food Cost $.04--Average Sell $1.25--Margin $1.21
  • 8 oz. Cappuccino--Food Cost $.14--Average Sell $2.25--Margin $2.11
  • 12 oz. Latte--Food Cost $.20--Average Sell $2.75--Margin $2.55
  • 16 oz. Mocha--Food Cost $.43--Average Sell $3.00--Margin $2.57
  • 20 oz. Latte Double Shot--Food Cost $.53--Average Sell $3.50--Margin $2.97
The following projections are based on:
Average Food Cost per Drink---------------$.32
Average Retail Price per Drink------------$3.00
AVERAGE PROFIT per DRINK------------$2.68
  • Drinks Sold/Day-25 each--Cost $8.00--Daily Retail $75.00--Monthly Retail $2,250.00--Monthly Profit $2,010.00--Yearly Profit $24,120.00
  • 50 Sold/Day--Cost $16.00--Daily Retail $150.00--Monthly Retail $4,500.00--Monthly Profit $4,020.00--Yearly Profit $48,240
  • 100 Sold/Day--Cost $32.00--Daily Retail $300.00--Monthly Retail $9,000.00--Monthly Profit $8,040.00--Yearly Profit $96,480.00
  • 200 Sold/Day--Cost $64.00--Daily Retail $600.00--Monthly Retail $18,000.00--Monthly Profit $16,080.00--Yearly Profit $192,960.00
  • 300 Sold/Day--Cost $96.00--Daily Retail $900.00--Monthly Retail $27,000.00--Monthly Profit $24,120.00--Yearly Profit $289,440.00
Successful operations (high traffic locations) have reached sales of 1,000+ drinks per day. Generally , 25% of potential traffic will purchase an espresso drink if marketed correctly , (i.e , good quality drinks and a knowledgeable staff).
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